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From one brief to a brandastitva.space
Astitva

Software · Brand & pitch · Prototype

Field note 01 / 06

It starts with one brief.

Six questions about the venture. Everything that follows is built from these answers.

  1. Brief
  2. Strategy
  3. Theme
  4. Logo
  5. Deck
  6. Brand kit
astitva.space/app
Astitva workspace, founder brief: the venture's name, category and stage, with the four build steps listed alongside
Astitva workspace, strategy: the one-liner, positioning, brand promise and personality written from the brief
Astitva workspace, brand theme: a four-colour palette and type pairing designed from the strategy
Astitva workspace, identity studio: three logo routes for the brand, an emblem, a wordmark and a combined lockup
Astitva workspace, pitch deck: designed slides in the brand's own visual system, each with the founder's words
Astitva workspace, brand kit: logo, type, palette and deck brought together as one system

Behind the build

Astitva, in four moves.

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Venture 01 / 04AI-native brand studioLive

Astitva

Astitva brand book

One founder brief becomes strategy, a visual identity, a brand book and an editable investor deck — designed as one system.

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